Intellectual Property - Alcohol Beverages & Products

Our Intellectual Property, Media & Technology (IPMT) Department represents many alcohol beverage companies and has registered and defended the integrity of some of the industry’s most celebrated trademarks.  We assist companies in developing and implementing U.S. and international brand identity programs and international policing programs.  We also conduct comprehensive searches for potential marks and assess the relative risks and benefits associated with using and registering a particular trademark.

Our Firm has represented clients in trademark and trade dress infringement suits in federal courts throughout the United States, obtaining temporary restraining orders, preliminary and permanent injunctions and damages against infringers and importers of illegal counterfeit goods.  Our lawyers are experienced in managing and conducting complex intellectual property litigation before the U.S. District Courts, the U.S. Courts of Appeal (including the Federal Circuit), the U.S. Supreme Court and foreign tribunals.

Our IPMT Department routinely negotiates licensing transactions for patents, trademarks, trade secrets, copyrights, know-how and other types of proprietary rights.  We are highly experienced in the licensing practices of the alcohol beverage industry.

Representative Intellectual Property Experience in the Alcohol Area

  • Counsel major international spirits company on a myriad of issues related to its product launches, including multinational, time-sensitive efforts to clear and protect new trademarks, and cutting-edge e-business work in the launch of multiple new web sites and comparative advertising.
  • Successfully enjoin unauthorized uses and infringements of famous alcohol beverage trademarks.
  • Manage high-profile, multi-jurisdictional and factually complex intellectual property issues related to alcohol beverage company acquisitions.
  • Negotiate celebrity endorsements in connection with advertising campaigns by alcohol beverage clients.
  • Prosecute patents on formulations, manufacturing processes, containers and container treatments for alcohol beverage and flavor manufacturers.

Contacts

Alcohol Beverages & Products Client Services

McDermott Will & Emery

McDermott Will and Emery