Client Services / Alcohol Beverages & Products / Advertising - Alcohol Beverages & Products

Advertising - Alcohol Beverages & Products

Our Alcohol Beverages and Products Group routinely counsels clients on the advertising requirements of the Alcohol & Tobacco Tax & Trade Bureau (TTB), Federal Trade Commission (FTC), state alcohol control authorities and attorneys general, as well as voluntary industry advertising codes.  Our lawyers screen television, radio, print and web-based ads for compliance with government statutes, regulations and policies, and conduct litigation risk analysis under the Lanham Act and similar laws.  McDermott lawyers have represented clients in federal unfair competition litigation, TTB permit actions, FTC investigations and state administrative proceedings arising from the advertising of alcohol beverages.  Group lawyers often work with our Intellectual Property, Media & Technology Group to provide comprehensive advice on all aspects of preparing and implementing marketing, promotional and advertising concepts.

Representative Advertising Experience in the Alcohol Area

  • Counsel international spirits company on all aspects of intellectual property, advertising law and regulatory compliance for brand-related websites, multimedia marketing campaigns and brand promotions, many featuring well-known musicians and artists.
  • Represent major alcohol beverage companies in every recent FTC industry-wide investigation into the marketing and advertising of alcohol beverages and industry self-regulation efforts, resulting in no penalties against our clients.
  • Assist brewer in all regulatory and advertising law aspects of its national sweepstakes and other brand promotions.
  • Advise multi-state retail chain on entertainment-based promotions, such as poker tournaments and charity fund-raising events.
  • Successfully defend an international spirits company against TTB charges that several print and web-based advertisements are in violation of the Federal Alcohol Administration Act.

Contacts

Alcohol Beverages & Products Client Services

McDermott Will & Emery

McDermott Will and Emery