e-Business Toolkit

DOING BUSINESS ON THE WEB? OUR PRACTICAL TOOLKIT MAY HELP

McDermott Will & Emery’s E-business Group can advise you on all aspects of your online activity. We can tailor our E-business Toolkit to provide your business with practical guidance on some or all of the following:

Brand and Domain Name Strategy

  • What domains do you need?

  • Dealing with squatters or domain disputes

  • Company name issues

  • Trademark clearance

Website Creation Issues

  • Where should it be hosted/located?

  • Ownership or licensing of website and materials it comprises

  • Ownership of intellectual property rights (i.e., copyrights and database rights)

  • Necessary consents, licenses and rights clearances

  • Compliant search engine optimization issues

  • Patent infringement problems with certain online processes

Sales Issues

  • Sales issues in different jurisdictions (i.e., EU distance selling regulations)

  • Business 2 Business or Business 2 Customer?

  • EU E-Commerce Directive

Jurisdiction/Governing Law

  • Which country’s law applies?

  • Where can you be sued?

  • Will your terms and conditions be enforceable in other jurisdictions?

Advertising/Online Promotions

  • Relevant legislation and codes of practice in the United States and Europe

  • Special rules (i.e, pharmaceuticals, alcohol, tobacco and children )

  • Promotions (i.e, German restrictions)

  • U.S. Federal Trade Commission issues governing unfair, deceptive or misleading business practices, including advertising, privacy, warranty disclosures and other marketing practices

Content Liability

  • Content issues in different jurisdictions (i.e., defamation and obscenity issues)

  • Accessing websites (i.e., Yahoo! case)

  • Hypertext links and metatags problems

Industry Specific Regulations

  • Issues concerned with specific business and industry sectors (i.e., health care, pharmaceuticals, financial services and insurance)

Tax

  • Where will you be taxed?

  • What are the import duty, VAT and income/corporation tax, sales and use, risks and opportunities?

Competition Issues

  • Issues relating to anti-competitive websites/policies

  • Price fixing

  • Distribution arrangements

  • Antitrust and regulatory concerns, including unfair methods of competition, price discrimination, buying or being bought by competitor, joint venture analysis, tying arrangements or other agreements with competitors

Online Contracting

  • Contract formation in different jurisdictions

  • Which countries are problematic?

  • When is an online contract formed?

  • Incorporation of terms and conditions. Is the click-wrap enforceable in your markets?

Patent Protection

  • Can you patent your software/business method?

  • Patent strategy

Insurance

  • Are your cyber risks covered by your general liability insurance?

  • Is your e-commerce insurance sufficient?

  • Are your information technology arrangements compliant with your insurance requirements?

Security Issues

  • Consider network security audit and how to manage the process to maintain privilege

Data Protection Issues

  • Collection, holding and processing of personal data and sensitive personal data in Europe

  • Data transfer to non-EU countries (issues include safe harbor and model clauses)

Contacts

e-Business Client Services

McDermott Will & Emery

McDermott Will and Emery