Bud Light Picks A Fight; Did Beer Lose? - McDermott Will & Emery

Bud Light Picks A Fight; Did Beer Lose?

Overview


Art DeCelle commented on a beer company’s Super Bowl ads. “A big bet on the Super Bowl will not provide a return on investment if it devolves into an exchange of cheap shots that lead consumers to wonder whether the ads of the two largest brewers are truthful.”