Every Breath You Take: Data Privacy and Your Wearable Fitness Device

Jennifer Geetter discussed the flux and uncertainty in how consumers and technology companies operate within the new digital ecology, particularly for fitness applications. “We are in the midst of an important dialogue about our digital world and one vitally important piece of that is our digital health world,” Ms. Geetter said, adding that she expects “we’re going to continue to see volatility and flexibility because the technologies are changing. People always talk about innovation on the technology side, but we’re going to have to be legal innovators as well.”