Trademarks and brand identity: in today’s world of fleeting loyalties, fierce competition and speed-of-thought communications, few assets—real or intangible—are as valuable as a brand’s reputation. While a company may only have one chance to make a first impression, the opportunities to lose hard-won goodwill are virtually endless.
At McDermott, we understand the importance of helping clients build and protect their trademark rights and the vigilance required to maintain them. We provide strategic counsel on clearing, registering, licensing, policing and enforcing trademarks and managing international trademark portfolios, and advise on advertising, promotions, social media issues and due diligence in transactions. Our trademark litigators regularly defend, enforce and secure our clients’ rights in the courtroom.
Our individual lawyers and team are named consistently among the top US trademark practices. The 2015 World Trademark Review 1000 – The World’s Leading Trademark Professionals praised McDermott’s overall strength in trademark litigation, prosecution and strategy as well as ranking all current partners among the leading providers. In addition, a number of our individual trademark lawyers are listed in Chambers Global, Chambers USA and as IP Stars by Managing IP and Intellectual Asset Management. Our lawyers have also served in leadership roles for the International Trademark Association (INTA), which recognized McDermott as the sole recipient of the 2013 Volunteer Service Award in the “Pro Bono Services Provided by Organizations” category.
In addition to our work in private practice, our trademark team includes lawyers with experience at the US Patent and Trademark Office (USPTO) and as in-house counsel at leading consumer brand companies, expert witnesses in trademark litigation, first-chair federal trial and appellate counsel in trademark litigation, and other key industry roles. We have strong working relationships with our network of trusted trademark counsel around the world, enabling us to mobilize quickly to make emergency filings or tackle infringement problems without delay.