"Proton pros and cons | Some cite dearth of studies on effectiveness; others see therapy's unique value"
Modern Healthcare, September 27, 2010
John Callahan discussed proton therapy centers, which may offer more precise tumor irradiation than traditional radiation therapy. Mr. Callahan said that, despite the cost of creating such facilities, "when a healthcare center is looking at making this investment they're looking at whether one of their competitors will do it first, so it motivates them to move to get the competitive advantage." He added that there are other benefits for providers, who "can brand the proton center and that gives them the ability to offer a service that their competitors can't and possibly get a National Cancer Institute designation. With that can come research funds." If hospitals can find investors to share the cost, Mr. Callahan added, "Now the hospital has to ask, 'Is this the best way to spend $20 million?'"