12:00 – 12:30 pm PDT – Registration and lunch
12:30 – 1:45 pm PDT – Roundtable discussion
McDermott Will & Emery
275 Middlefield Road, Suite 100
Menlo Park, CA 94025
The video game industry is a significant part of the entertainment industry. With revenues of more than $10.5 billion and 67 percent of U.S. households playing video games, video games often rival movies in overall sales. Inevitably, such financial success begets lawsuits. Game developers, and more so entities not even involved with games, are increasingly asserting their intellectual property (IP) either offensively or defensively in IP infringement lawsuits.
Intellectual property is asserted in the video gaming industry by the threat of lawsuit, most commonly by a copyright, trademark or patent infringement lawsuit. Generally speaking, a patent protects an idea, a copyright protects an expression of an idea and a trademark protects the value of a brand name associated with use of a product embodying that idea. Copyrights as a form of protection are relatively well known among gaming companies, with copyrights protecting areas of gaming such as source code (e.g., from software piracy), game boards, game screens and a character’s appearance. Patents are less well known in the video game industry, but can nonetheless be a much more powerful form of IP protection. A patent can provide a monopoly right for potentially any aspect of a video game, from the console to the controller to the game mechanics to the game’s subject matter for a limited time. Trademarks on the other hand, provide an unlimited monopoly, so long as the renewal requirements are met, which makes them a powerful tool for protection of names in relation to video games, accessories and complementary products.
This roundtable discussion will address these issues and provide an overview for developing a strategy for gaming companies to protect their IP and to protect against IP lawsuits.
For more information, please contact McDermott Events.
CLE credit is pending in California, Illinois, New York and Texas. A Certificate of Attendance will be made available to participants requesting CLE credit in all other states.
McDermott Will & Emery's IP Management Roundtables are designed for the educational benefit of a company president, CEO, general counsel or other executive with an interest in intellectual property. Please be advised McDermott has the right to restrict attendance and may limit participation in this event.