Partner Brent Hawkins moderated a panel on ‘The IP Challenges in 2020 and Beyond’ at the IAM’s third annual Auto IP USA, hosted in Detroit on May 8, 2018. At a time when patents, litigation, licensing, brand protection, and collaboration are key, not just for IP strategies but also for corporate success, Auto IP USA brought together the leading IP experts from key players across the automotive industry and beyond.
This particular panel discussed the rapid shift in technology, existing and new players in the market are dealing with new technologies that are not built on the foundations of a century of success and innovation. While the petrol engine has been in existence since the birth of auto, electrification is still relatively new.
- Connected, autonomous, and electrification: how to capitalize and succeed
- Emerging issues around internal and external connectivity
- Data and privacy
- The impact of new technologies on existing technologies
- Are design and brand rights becoming more important?