McDermott Will & Emery has a strategic alliance with MWE China Law Offices, a separate law firm based in Shanghai. This China Law Alert was authored by MWE China Law Offices lawyers John Z.L. Huang, Kevin Y. Qian and Wendy Wu.
As the economy of the People’s Republic of China (PRC) continues to expand, an increasing number of foreign and multinational companies are entering the Chinese market. These businesses will at some point need to register and/or protect their own trademarks, especially the core trademarks and/or house/master brand logo. To secure and exploit their intellectual property rights and protect against potential infringement in the PRC, it is important for businesses to have a fundamental understanding of the registration processes and options for enforcement actions.