Cuban Coffee, Rum or a Flick of My Cigar?


Joanne Ludovici, writing in this bylined article about the Obama Administration’s proposed easing of U.S.-Cuba trade restrictions, urged that “now is the time for brand owners to assess or re-assess their current business and trademark protection plans to take this new landscape into account. Don’t wait for the embargo to be lifted to act. Filing new trademark applications now may save you a brand battle, with all its related costs, rum headaches and headlines, later.” Read the full article