Dr. Laura Scaife focuses her practice on data protection, data monetization and law governing social media. She has in-depth experience within the media industry, advising on strategic policymaking, regulatory implantation and relations with external auditors including the European Broadcasting Union, the Law Commission and the Information Commissioner’s Office.
Laura has advised on some of the most high profile information security breaches, liaising with the Serious Fraud Office and the Financial Conduct Authority amongst others. Laura has advised clients across the sports and media industries, as well as advising FCA regulated entities, ultra-high net-worth individuals and investment banks.
Laura has also advised on the implementation of GDPR across a number of organisations, undertaking data protection audits and impact assessments and ensuring handling and care of all personal data. Laura has key experience in lobbying draft amendments through the European Commission for e-Privacy regulation as well as working with the House of Lords and the shadow cabinet to obtain key amendments to the draft Data Protection Act 2018.
Advised Lloyds Baking Group on the GBP 1.9 billion takeover of credit card firm MBNA, giving the Group control of 26% of the UK credit card market and the migration of three million existing MBNA customers to Lloyds*
Advised a mail provider on the monetization of their data estate post-privatization*
Designed proactive publication scheme under the Freedom of Information Act and e-Privacy Regulations for water and energy regulators*
The Independent Parliamentary Standards Authority v The Information Commissioner & Anor  EWCA Civ 388 (28 April 2015)*
Advised an international engineering conglomerate on how to make its new supplier agreements GDPR compliant in the context of a binding corporate rules project covering 55 territories and over 400 subsidiaries. The work involved project management, carrying out a detailed data audit and survey mapping data flows throughout the organisation, seeking and managing overseas counsel input and co-ordinating with the client’s internal network of legal counsel, drafting training materials for its employees including an engineering workforce, an internal communications programme to raise awareness for the programme and seeking input and approval of works councils in several European jurisdictions. Prepared the filings and application portfolio for the BCRs to the lead regulator*
Project managed and delivered the implementation of GDPR for a number of media and sports clients*
Advised J Sainsbury on the GDP 100 million acquisition of Aimia to buy the Nectar loyalty scheme*
Obtained key amendments to the UK Data Protection Act 2018 during its Bill phase though Parliament (journalistic exemptions, written determination powers, automated decision making)*
Advised a transport network provider on data analytics in collaboration with TFL*
Advised an insurance aggregator on an GDP 87 million management buyout*
Conducting enterprise-wide data protection audits for numerous clients with a view to preparing for BCRs, including an international recruitment company active in 65 countries, a leading sports fashion retailer in the UK and a major publisher*
*Matter handled prior to joining McDermott
Kent University, PhD, 2018
College of Law, LPC, 2011
Durham University, LL.B, 2009
Do not send any information or documents that you want to have treated as secret or confidential. Providing information to McDermott via email links on this website or other introductory email communications will not create an attorney-client relationship; will not preclude McDermott from representing any other person or firm in any matter; and will not obligate McDermott to keep confidential the information you provide. McDermott cannot enter into an attorney-client relationship with you until McDermott has determined that doing so will not create a conflict of interest and until you and McDermott have entered into a written agreement or engagement letter that sets forth the terms of our relationship.