Facebook Faces Not 1, But 2 Challengers Over ‘Paper’ App


Joanne Ludovici commented on app developer FiftyThree stating that it has rights to the standalone name based on persistent mentions from both the company and consumers. “If I’m FiftyThree, I would definitely assert my common-law rights,” she said. “The use has only been a couple years, but if it’s a top-selling app, they’re going to assert that the mark is well-known as a source of the products.”