Please, Don’t Try to ‘Trademark’ Covfefe


Joanne Ludovici said trying to trademark trendy phrases (most recently, covfefe) “are rarely productive uses of applicant resources because they rarely meet the requirements for federal registration,” primarily because the PTO holds “that they merely convey an informational social, political, religious or similar kind of message, and as such do not function as trademarks to indicate the source of applicant’s goods.”