4 Best Practices for Protecting Trademarks when Entering the Chinese Market


Jennifer Mikulina and Han Jason Yu, with Wendy Wu of MWE China Law Offices, co authored this article to provide a checklist of trademark protection best practices for companies entering the Chinese marketplace. “Working with a team of experienced trademark counsel in the U.S. and China is a critical to launching a successful expansion of a brand into China,” the authors wrote, and they reviewed the proactive brand protection and enforcement steps that counsel should take. Read the full article