Apple, Others Struggle with Data Use in Changing World - McDermott Will & Emery

Apple, Others Struggle with Data Use in Changing World

Overview


Jennifer Geetter and Julia Jacobson analyzed the data security issues of Apple’s new consumer health data apps. “Apps may not use user data gathered … for advertising or other use-based data mining purposes other than improving health, medical, and fitness management, or for the purpose of medical research. That’s a policymaking step,” Ms. Geetter said. Ms. Jacobson added that in these applications “the data ecosystem related to consumers is very complicated. What happens doesn’t match consumer expectations because they don’t understand how much data is moved and added to other data.” Read the full article