Overview
Marc Sorini discussed the potential for self-distribution in a speech to the Craft Brewers Conference. Mr. Sorini said self-distribution provides an incubator of sorts for smaller craft beer brands to test the market on their own before a wholesaler commits valuable resources behind selling a new and unknown product, adding that the freedom to do business without a wholesaler in the first place alleviates some of the risks assumed by wholesalers when they take on new brands. Read the full article