Mars Not Sweet on Hershey's 'Fake' Maltesers Candy - McDermott Will & Emery

Mars Not Sweet on Hershey’s ‘Fake’ Maltesers Candy

Overview


Mary Hallerman, Katie Bukrinsky, John Dabney, Robert Zelnick and Joanne Ludovici represent a major candy company in Virginia federal court litigation against a top competitor. The lawsuit makes trademark claims under both the federal Lanham Act and various state laws, alleging that the competitor has used a confusingly similar trademark and mimicked packaging in a “campaign of deception” to market a candy product similar to the plaintiff’s.