The Quest for Identified Data: Why Some Firms Are Bypassing Hospitals to Buy Data Directly from Patients

Jenn Geetter said patient-reported data would help medical research. “There’s so much data out there, if we can find a way to incentivize people to want to pull that together, and get it curated and packaged in a way that makes sense for them, and for customers, that’s wonderful,” Geetter said.