Overview
Adena assists companies on the three tiers of the alcohol beverage industry – licensing, labeling and compliance – and has industry experience in all 50 states, which is critical in the heavily regulated sector.
For nearly two decades, Adena has counseled clients on liquor licensing and compliance, representing hotels, restaurants, distillers, brewers, wineries and distributors that need licenses to launch or expand their businesses.
She also advises clients on marketing and advertising compliance, franchise protection, labeling regulations and transaction agreements and due diligence. She has extensive knowledge concerning licensing violations and all matters involving beverage formulas.
Adena has experience with state, local and federal regulatory agencies, including the Alcohol and Tobacco Tax and Trade Bureau, which is part of the US Department of Treasury.
She works to assure the long-term stability of clients’ businesses by anticipating issues likely to arise, and works hand-in-hand with clients to verify they are properly licensed and in compliance with all government rules as they grow, expand and change their business models and reach.
Results
- Monitors portfolio in excess of 1000 licenses for a single client
- Assisted one of the fastest growing hospitality companies in transitioning and licensing 200+ hotels*
- Re-licensing of a NV statewide importer/wholesaler after a change in ownership*
- Assisted small NY/NJ based wholesaler settle state inquiry into credit practices*
- Regulatory and license review for the largest publicly traded travel center company in preparation for the sale of its branded restaurant division*
*Matter handled prior to joining McDermott.
Community
Credentials
Education
California Western School of Law, JD, 2005
Brandeis University, BA, 1997
Admissions
District of Columbia
California
New Jersey
New York
Courts/Agencies
US District Court of the District of New Jersey
Languages
English
French
Hebrew
Spanish
