Jorge Arciniega advises individuals and companies throughout the world on intellectual property (IP) matters, with an emphasis on trademark and copyright matters, including creation, clearance, registration and enforcement. He has more than 30 years of experience guiding companies in global trademark portfolio management. He has personally participated in enforcement actions in numerous countries, including China, Turkey, Colombia, Guatemala and Germany.
Jorge also has extensive experience advising clients with respect to commercial exploitation of their intellectual property rights. In this regard, he has drafted and negotiated hundreds of license, distribution, joint venture, co-branding, sponsorship and celebrity endorsement agreements for clients from a wide range of industries, including apparel, computers, cosmetics, toy, video game, music, motion picture, television, food and beverage, hospitality, health care, medical instruments, financial services and sporting goods.
Jorge’s intellectual property experience and acumen also extend to counseling clients on various aspects of advertising, marketing and promotions matters, internet commerce, right of publicity, and privacy and defamation issues.
Jorge is featured in the book Beyond L.A. Law, Inspiring Stories of People Who’ve Done Fascinating Things With A Law Degree. He is an accomplished professional musician who has performed in concert or on record with Stevie Wonder, Aretha Franklin, Ray Charles, Mariah Carey, Tito Puente, Dionne Warwick and many others.
For more than 30 years has served as principal IP counsel to leading multiplatform media company in a wide range of matters, from rights clearance, to copyright and trademark prosecution, to enforcement, to license and distribution arrangements for television, radio and online content
For more than 30 years has served as licensing counsel to many major US, Japanese and European fashion and toy brands, helping brand owners expand product lines and reach international markets
For more than 20 years has advised numerous companies on a wide range of advertising and marketing initiatives, including US-based and international promotions (e.g., contests and sweepstakes)
Daily Journal’s Top Intellectual Property Lawyers in California 2016
Daily Journal 2011 to 2012, 2014 to 2015 Top 25 California Portfolio Managers and Prosecutors
World Trademark Review 1000 – The World’s Leading Trademark Professionals 2013 to present, including being identified as one of the top six “prosecution and strategy” trademark lawyers in the State of California in 2015, 2016 and 2017
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