Jayda has a solid background in product development and the protection of intellectual property, gained from her years as in-house counsel for a national virtual care company, where she advised cross-functional groups of product managers and engineers on the creation and implementation of new features and functionality within iOS, Android and web platforms, as well as the risks and liabilities of proposed commercial models and transactions. She has a keen understanding of the Federal Trade Commission (FTC) Act, trademark, copyright and state consumer protection and marketing laws related to medical services and pharmaceuticals. She provides guidance on collateral and social media influencer campaigns, as well as drafting internal guidance and training on key issues to help her client maximize their marketing success while remaining in compliance with the complex healthcare and life sciences marketing and advertising regulations.

Jayda advises healthcare clients on compliance with HIPAA, CCPA as well as state and data breach laws where they converge with corporate transactions. She is a Certified Information Privacy Professional/United States (CIPP/US). Jayda also evaluates new business opportunities for her clients, examining health regulatory, privacy implications and similar concerns within the healthcare and consumer technology landscape at the federal and state level.

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