Considerations for Younger Companies: Brands to Market - McDermott

Legal Considerations for Younger Companies: Bringing Brands to Market


This chat will provide a broad overview of the key legal issues for a company to be aware of when launching a new alcohol brand including licensing requirements, general alcohol regulatory issues, intellectual property protection, and key considerations when entering into a distribution agreement.


  • Licensing/permitting requirements for new-to-world alcohol companies/brands.
  • General alcohol regulatory considerations (marketing/advertising and general trade practice watch-outs).
  • How to protect your intellectual property.
  • Things to consider before signing a distribution agreement.

For more information or to register, please click here.

Registration Information


11:00 am (PDT) / 2:00 pm (EDT)



Speaker: Rebecca Ritz, Entrepreneur / Women-Owned Group Co-Lead, Founder & Designer, Bauerhaus Design, Inc.

Speaker: Isabelle R. Cunningham, Associate, McDermott Will & Emery

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