Navigating Regulatory Landmines: Consumer Protection for Alcohol Beverage Companies - McDermott Will & Emery

Navigating Regulatory Landmines: Consumer Protection for Alcohol Beverage Companies


As alcohol products compete in an increasingly competitive marketplace, how do you differentiate as a brand while being mindful of regulatory landmines? Join us for the second webinar in our Alcohol Quarterly Update Series on August 12. The head of our Alcohol Regulatory practice and a former lead attorney at the Federal Trade Commission (FTC), who is now an Antitrust partner, will discuss consumer protection considerations.

We’ll dive into a variety of topics relevant to consumer-facing brands:

  • E-commerce, the rise of direct-to-consumer (DTC) shipping and navigating the web of state consumer protection laws
  • Priorities at the FTC and Alcohol and Tobacco Tax and Trade Bureau (TTB) and how to steer clear of inquiry
  • Advertising, claim substantiation, competitor claims, sweepstakes and promotion
  • Product labelling issues and avoiding red flags
  • Social media compliance and negotiating influencer agreements

Registration Information


12:00 pm – 1:00 pm (EDT)

Zoom Webinar 

Additional details provided upon registration

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