Cross-Over Beverages: Marketing and Trade Practices - McDermott Will & Emery

NCSLA 2024 Annual Conference | Cross-Over Beverages: Marketing and Trade Practices


Alva Mather is moderating a panel at the National Conference of State Liquor Administrators (NCSLA) 2024 Annual Conference in Washington, DC. Her session on June 17, “Cross-Over Beverages: Marketing and Trade Practices,” provides an overview of the distinct issues that arise for state regulators and industry members as beverage companies continue to expand their portfolio offerings by leveraging similar brands and product lines across both alcoholic and non-alcoholic offerings. Alva and the panel of state and federal regulators and industry members will discuss how they’re addressing and thinking about these products in terms of sales, retail positioning, slotting fees and public health concerns.

Now in its 90th year, the NCSLA Annual Conference explores historical and cutting-edge issues related to the alcohol beverage industry, providing a reliable source for strategic regulatory planning and best practices in these changing times. To learn more about the conference, visit the event page on the NCSLA website.

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