Category Management Practices - McDermott Will & Emery

Category Management Practices



Marc Sorini wrote this bylined article on category management practices to maximize profitability of alcohol beverage marketing. Because some category management activities require close interaction between retailers and suppliers of beverages, Mr. Sorini wrote, the federal Alcohol & Tobacco Tax & Trade Bureau last year issued a ruling indicating that industry members’ participation in category management activities could violate federal tied-house regulations.