State Law Privacy Video Series | Loyalty Programs - McDermott Will & Emery

State Law Privacy Video Series | Loyalty Programs

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California, Virginia and Colorado have new privacy laws coming into effect in 2023. But now is the time to start preparing your business or organization for compliance.

In this video series, we examine the different aspects of these laws and provide you the knowledge and tools you need for proper compliance.

In Depth

Privacy laws can be tricky when it comes to loyalty programs—where retailers provide consumers discounts or other rewards based on repeat business. A recent enforcement sweep in California highlights how the new California privacy laws differ from the laws in other states.

In this next video, Associate Austin Mooney takes a look at each of the requirements and what businesses need to do now to ensure they are operating in compliance.