Tips for the COLA Process



In Depth

Marc Sorini wrote this bylined article for distillers impacted by the Certificate of Label Approval (COLA) process, by which the federal Alcohol & Tobacco Tax & Trade Bureau reviews and approves all spirit labels used in interstate commerce. “As a practical matter for distillers, this requirement to obtain a COLA is nearly universal,” Mr. Sorini wrote, and he cautioned that “the process can frustrate marketing objectives and/or cause delays in product introduction” for distillers unprepared to deal with it. Read the full article.