Overview
McDermott Will & Emery advised Kantar XTEL, backed by SilverTree Equity and Bain Capital Private Equity, as sponsors, on its cross-border ARR financing of Kantar XTEL through credit facilities provided by AshGrove.
Created in 2022 through the merger of Xtel and StepUp, Kantar Xtel is uniquely positioned as the only end-to-end integrated Revenue Growth Management Software platform. Taking a more holistic approach to revenue management; combining data from every commercial lever – price, assortment, promotions and trade terms, is key to sustaining revenue and margin growth. StepUp enables full RGM roadmap development and implementation for CPG brands, from data sourcing & modelling to actionable insights and capability building. Xtel’s existing offering is recognised as a global leader in the Trade Promotion space, enabling CPGs to organise sales and promotional data in a harmonised transactional system of record, allowing for more effective promotion planning and forecasting. Over 100 CPG companies rely on the combined business’ mission-critical software, with customers including Beiersdorf, Danone, Heineken, Mars, Mondelez, and Perfetti van Melle.
SilverTree Equity is a sector specialist private equity firm with a strong focus on value creation. SilverTree invests exclusively in software, technology, and technology-enabled businesses. It is differentiated by its sector specialism, deep network of operational resources and industry relationships, systematic yet tailored value creation process, and strong execution capability.
McDermott’s team was led by partner Aymen Mahmoud, supported by senior associate Giulia Venanzoni and associate Kai Ye Ang.
About McDermott
McDermott Will & Emery partners with leaders around the world to fuel missions, knock down barriers and shape markets. Our team works seamlessly across practices and industries to deliver highly effective solutions that propel success. More than 1,400 lawyers strong, we bring our personal passion and legal prowess to bear in every matter for our clients and the people they serve.
