McDermott Advises Sponsors On Structured Growth Funding For Acquiring The SALESmanago Group, The Leading Saas No-Code CDP & Marketing Automation Platform


McDermott Will & Emery advised SilverTree and Perwyn Advisors UK Limited, as Sponsors, on the structured growth funding for their acquisition of the SALESmanago group. This transaction provides the business with further capital and resources to become a global leader in the strategic and high-growth mid-market CDP & marketing automation market.

Headquartered in Krakow and founded in 2012, SALESmanago is a leading SaaS marketing automation and Customer Data Platform company. Its solution harnesses the full power of first- and zero-party data, combining advanced analytics and AI automation to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels.

SilverTree is a sector specialist private equity firm. SilverTree invests exclusively in software, technology, and technology-enabled businesses. The firm is differentiated by its focus on value creation, sector specialism, and a deep network of operational resources and industry relationships. The SilverTree team has successfully completed or been involved in over 75 transactions.

Founded in 2013, Perwyn is a family backed, international private equity and growth capital investor. Perwyn works closely with investee companies applying strategic and operational expertise in addition to providing capital. Perwyn is free from the usual private equity funding cycles, focusing above all on our investments rather than fund raising.

McDermott’s team was led by partner Aymen Mahmoud, supported by associate Giulia Venanzoni.

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