4 Tricky Questions That Trip Up Trademark Clients


Joanne Ludovici addressed the challenges of sharing an established brand when a company spins off a business operation, noting that “as daunting as the brand-sharing concept may be, and as complex as those arrangements often are, there are many success stories.” However, she continued, such success requires extensive organization from the earliest stages of separation discussions, as well as post-separation communication and cooperation between the two now-separate companies and their executives.