Overview


The market for alcohol beverage and non-beverage products is unique. To stay on top, legal, regulatory and transactional advice in this market must combine focus and sophistication, and must be dispensed by lawyers with in-depth experience in this sector. And when it comes to experience, few law firms can match McDermott’s alcohol team.

We represent many of the top US companies in the industry and dozens of multinational corporations worldwide. For nearly ten years, Chambers USA has recognized McDermott as a Band 1 Food and Beverages (Alcohol) national practice, and lead partner Marc Sorini is the only lawyer given the distinction “Star Performer” in this category.

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Results


Advertising

  • An international spirits company on all aspects of intellectual property, advertising law and regulatory compliance for brand-related websites, multimedia marketing campaigns and brand promotions, many featuring well-known musicians and artists
  • Multiple alcohol beverage companies in every recent FTC industry-wide investigation into the marketing and advertising of alcohol beverages and industry self-regulation efforts, resulting in no penalties
  • A brewer in all regulatory and advertising law aspects of its national sweepstakes and other brand promotions

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People


A diverse, global network of industry-leading talent committed to you and your vision.