Client-Associate Response Team: An Innovative Approach to Big Law Pricing, Business Development, and Associate Retention



Daniel Campbell wrote this bylined article on the large law firm use of Client Associate Response Teams (CARTs) of talented associates in each practice group, that clients can use to handle matters the firm would normally be priced-out of handling. “CART allows firms to scale smaller billable cases to junior teams, for the benefit of all involved,” Mr. Campbell wrote.