Marc Sorini, Mélanie Bruneau, Stuart Mathews, Veronica Pinotti and Steffen Woitz wrote this bylined article on the regulatory challenges US craft brewers face to expand their market in Europe. Such brewers should “adapt distribution models that align with their commercial goals in order to take into account the European legal and regulatory context,” the authors wrote, especially as “each EU member state has its own regulatory and distribution peculiarities.”
