Managing Enforcement Risks Involving Cookies and Pixels - McDermott Will & Emery

For the General Counsel’s Desk: Managing Enforcement Risks Involving Cookies, Pixels and Other Tracking Technologies


Data governance is a mission-critical issue for every company and institution in the United States. General counsels face a host of pressing cybersecurity concerns. Triaging them requires time, attention and a well-rounded strategy that considers emerging enforcement trends, business needs and security measures. This approach gives organizations the best chance to proactively implement privacy and security upgrades before compliance risks take root.

Here our integrated data-tracking response team provides clear insights to general counsels regarding recent enforcement actions, litigation and reputational damage associated with the use of cookies, pixels and other tracking technologies. We’re available to help implement the necessary data governance to reduce these significant compliance risks.

Cookies, pixels, and other tracking technologies