Trademark Litigation


Ideally, a business’ reputation for quality and service is directly connected to recognizable, high-impact symbols and product names. The trademark search and registration process is an important first step in helping a business protect its brand, identity and status in the marketplace. Once a trademark has been developed and secured, it is imperative to prevent competitors from riding the coattails of that investment. Conversely, when clients are accused of trademark infringement, they require legal advisors with the experience and sophistication to identify the strengths of the claims and the potential merit of all available defenses, and to help identify and execute the most effective resolution strategy, whether in court, before an arbitration panel or as the result of a negotiated settlement.

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  • Mars, a global chocolate brand, in the successful settlement of a trademark infringement suit. Mars Inc. v. the Hershey Co. et al., Civil Action No. 1-14-cv-00399 (Eastern District of Virginia).
  • Absolut Vodka in the successful representation of its affiliates in many US and European trademark infringement cases, including The Absolut Co. v. Happy Hearts Wine, Case No. 15-cv-3224 (Eastern District of New York) and The Absolut Co. v. TIML (U.K. High Court), among others.
  • Deutsche Lufthansa in numerous domain name proceeding wins, including a National Arbitration Forum Panel decision awarding the client the domain name ( in an ICANN complaint against Future Media Architects.

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Key Contacts

John J. Dabney

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Robert W. Zelnick

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