False Advertising & Trademark Litigation | McDermott Lawyers

Trademark and False Advertising Litigation


Your business depends on the strength of your brand, and trademarks play an important role in protecting that brand throughout your IP lifecycle. Competitors can dangerously impact your bottom line when they encroach on your corner of the marketplace and use—or misuse—your trademarks, capitalizing on your hard-earned goodwill and reputation. False or misleading claims made by those same competitors in advertising to consumers could also cause irreparable damage to your brand.

To protect your company, it’s crucial to have a trusted advisor by your side in the courtroom and the boardroom to enforce your trademarks and defend your intangible assets.

Show More


  • Mars, a global chocolate brand, in the successful settlement of a trademark infringement suit. Mars Inc. v. the Hershey Co. et al., Civil Action No. 1-14-cv-00399 (Eastern District of Virginia).
  • Absolut Vodka in the successful representation of its affiliates in many US and European trademark infringement cases, including The Absolut Co. v. Happy Hearts Wine, Case No. 15-cv-3224 (Eastern District of New York) and The Absolut Co. v. TIML (U.K. High Court), among others.
  • Deutsche Lufthansa in numerous domain name proceeding wins, including a National Arbitration Forum Panel decision awarding the client the domain name (lh.com) in an ICANN complaint against Future Media Architects.

Show More


A diverse, global network of industry-leading talent committed to you and your vision.

Key Contacts

Robert W. Zelnick

View Profile