Promotional measures for consumers are subject to a series of laws and regulations. These laws and regulations govern not only the conduct of the promotion itself but also the way in which the promotion is advertised and how personal data may be collected, disclosed, and used. In the article “Consumer Sales Promotions: Overview (Germany)” by Dr. Boris Uphoff and Steffen Woitz, LL.M., published in Practical Law Global, they provide insights into the situation in Germany.
