Trademarks

Overview


Trademarks and brand identity: in today’s world of fleeting loyalties, fierce competition and speed-of-thought communications, few assets—real or intangible—are as valuable as a brand’s reputation. While a company may only have one chance to make a first impression, the opportunities to lose hard-won goodwill are virtually endless.

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Jennifer M. Mikulina

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Trademarks

Insights & Events / Media

September 20, 2015

Do Online Retailers’ Search Results Constitute Trademark Infringement?

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