Strategic Trademark Counseling | McDermott Trademark Lawyers

Trademark Counseling


Consumers today have shrinking attention spans and fleeting brand loyalty, which means building your brand’s identity and reputation—and then protecting it—are paramount. Whether you are launching a new product or protecting your brand from new competition, strategic trademark counsel throughout the intellectual property lifecycle is a necessity.

That’s where we come in. Beyond our legal skill, our business-first perspective makes us uniquely equipped to support all aspects of your company’s growth. From global trademark registration to enforcement and everything in between—including global portfolio management, licensing of brand assets, due diligence in transactions and litigation—we are deeply invested in your success.

Show More


A diverse, global network of industry-leading talent committed to you and your vision.