McDermott advised Activa Capital on its investment in MAD - McDermott Will & Emery

McDermott advised Activa Capital on its investment in MAD


McDermott Will & Emery has advised Activa Capital on its investment in MAD, a leading strategy consultancy for the luxury goods industry. In this transaction, Activa Capital becomes a minority shareholder alongside the founders and managers.

On the strength of this operation, MAD intends to double in size within the next 4 years by pursuing its strong organic development, its international expansion (the planned opening of offices in Milan, New York and Dubai will complement the group’s Franco-Chinese presence), while strengthening its offer in CSR and supply chain, Data and AI expertise, to become the only “one stop shop” player in the Luxury goods industry.
In particular, this operation will enable some fifteen key managers to acquire a stake in MAD, thus guaranteeing the Group’s managerial continuity, while retaining its entrepreneurial DNA and strong customer focus.

Activa Capital, which specializes in supporting SMEs through primary transactions, and which on this occasion is carrying out the 6th transaction of its latest Activa Capital Fund IV vehicle, will bring all its know-how to the deployment and structuring of MAD’s strong growth.

The McDermott team advising Activa Capital included :

  • Henri Pieyre de Mandiargues, partner, Herschel Guez, counsel, Elodie Pieraggi and Margot Rousseau, associates on the corporate aspects of the transaction,
  • Shirin Deyhim, counsel and Camille Judas, associate on the financing aspects.

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