Digital Marketing & Consumer Protection Lawyers | McDermott

Consumer Data & Digital Marketing


In addition to spanning geographies and jurisdictions, today’s digital ecosystem is increasingly the focus of regulators who are highly sensitive to the complex issues surrounding online behavioral marketing campaigns and other modern uses of consumer data.

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  • Advised a consumer products company on the implications of its email marketing campaigns under Canadian, US and European electronic-marketing laws
  • Assisted clients in implementing and effectuating consumer-choice mechanisms that comply with best practices and regulatory requirements under EU and US law
  • Advised a multinational hotelier on creating data analytics strategies, external marketing strategies, and revising online privacy policies to disclose such strategies consistent with legal and regulatory requirements

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A diverse, global network of industry-leading talent committed to you and your vision.