McDermott Advises EMH Partners on Acquisition of a Majority Stake in AVANTGARDE - McDermott Will & Emery

McDermott Advises EMH Partners on Acquisition of a Majority Stake in AVANTGARDE


McDermott Will & Emery has provided comprehensive legal advice to funds advised by EMH Partners on the acquisition of a majority stake in AVANTGARDE Gesellschaft für Kommunikation (AVANTGARDE). The sellers of the shares are the growth investor AFINUM and the AVANTGARDE management team, that will continue to hold a significant share in the company in the future.

AVANTGARDE is Germany’s leading service provider in the field of brand experience. In addition to its headquarters in Munich the group is represented at another five locations in Germany, and also in Austria, Switzerland, Great Britain, Dubai, China and Brazil. Customers are primarily international blue-chips. In the 2018, AVANTGARDE generated revenues of > €80 million.

EMH Partners is a European investment company from entrepreneurs for entrepreneurs. The next generation private equity company closes the gap between venture capital and buyout funds by supporting the growth of medium-sized companies with capital and digitization expertise. With its seventh investment EMH enters the market segment Brand Experience. Previous investments by EMH include the leading global provider of software-related medical technology Brainlab, the leading German high-quality lighting manufacturer Occhio, and the German market leader in the field of corporate coworking Design Offices.

The McDermott team was led by Nikolaus von Jacobs and included Tobias Koppmann, Germar Enders, Nadine Hartung, Steffen Woitz, Nina Siewert, Marcus Fischer, Thomas Gennert, Sandra Urban-Crell, Oliver Hahnelt and Nikolas Koutsós. It also comprised the associates Matthias Weingut, Robert Feind, Frank Weiss, Colin L. Winterberg, Josepha Hettich, Richard Gräbener and Philip Uecker.

About McDermott

McDermott Will & Emery partners with leaders around the world to fuel missions, knock down barriers and shape markets. With 20 locations on three continents, our team works seamlessly across practices, industries and geographies to deliver highly effective – and often unexpected – solutions that propel success. More than 1,100 lawyers strong, we bring our personal passion and legal prowess to bear in every matter for our clients and the people they serve.

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