Overview
Transformation of the California Retail Market – CCA Perspectives on Meeting Customer Demand in a Changing Wholesale Environment
The growth of CCAs is transforming the California energy market; in the near future the vast majority of the retail customer base will be served by CCAs. The shift to a more localized approach to meeting energy needs has so far both expanded the amount of renewable energy and reduced customer costs. However, this shift to a more decentralized market has many questioning who will be procuring renewables for the decarbonized future, and how. This virtual panel will discuss the potential growth of CCAs and how their customers’ needs can best be met in the wholesale market.
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