Today’s automotive market is evolving faster than ever before and intellectual property is quickly moving up the corporate agenda. Now more than ever, patenting, brand protection, litigation, licensing and collaboration are vital concerns not just for sound IP strategies, but also for commercial success.

IAM’s inaugural Auto IP Europe builds on two successful years in Detroit to provide automotive industry IP professionals with a unique platform to learn, share best practice and discuss new ways to exploit and protect their intellectual property and maintain a competitive advantage.

Dr. Henrik Holzapfel will moderate the panel “Licensing ‘how to’”
Traditionally, automotive manufacturers have avoided licensing intellectual property. However, with innovations in connectivity, both internally and externally, automotive manufacturers are having to deal with standard-essential patents now more than ever.

• The rise of technology licensing and the need for standards
• Determining the different types of contract and what is available
• What are the pitfalls to look out for?
• Win-win deal making
• Fair and reasonable
• Recent case law in Europe, the United States and Asia