At the IAPP Europe Data Protection Congress 2024, Matúš Huba spoke on a breakout session focused on the EU’s landmark Digital Services Act and the entry into force of the Political Advertising Regulation. The panel explored how best to join the dots as to how these heightened rules of transparency apply, taking a close look at the role of industry standards and best practices.

The session provided insights on how companies are aligning with the DSA, assess the implication of political advertising and examined how advertising can balance the interests of key stakeholders, whilst respecting privacy and building consumer trust.

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