Overview
Companies in 2025 face significant and increasing litigation and enforcement risks when leveraging cookies and digital tracking technologies to support their business needs. However, these technologies are often critical for organizations to maximize the value of their digital properties and understand how consumers use them.
In this webinar, McDermott Will & Emery Partner Elliot Golding and OneTrust Strategy Director Alex Cash conducted a deep dive analysis covering the following topics:
- Regulatory developments, litigation, and enforcement trends in different geographies around the world
- How to perform technical audits of websites to identify cookies and trackers
- How web technologies function to effectively track and target consumers
- Practical tips to configure consent management and scanning tools to support compliance and mitigate risk
