The #MeToo movement facilitated a much-needed conversation on gender dynamics and harassment in corporate America. As organizations grapple with these challenges, employees expect their management to lead by example and place an emphasis on action. In doing so, corporate leaders must ensure their well-intentioned efforts do not inadvertently create other legal issues. This is especially true in alcohol–where the product and power dynamics of the system create a unique legal and social environment. In this session, attorneys will discuss these challenges and strategies for addressing sexual harassment and other gender-related workforce dynamics in the beverage alcohol industry.